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GA4 and GTM Setup

Accurate events, privacy-ready tracking, and dashboards that prove revenue impact.

GA4 and GTM Setup | Measure What Matters from Day One

GA4 and GTM Setup is the foundation for reliable insights.
We design an event model that mirrors your funnel—no vanity hits, just signal.
Privacy and consent are built in, so data stays compliant and useful.
You get dashboards that tie actions to revenue, not vague metrics.

Property build and settings
Ecommerce and conversions
Event and parameter schema
Cross-domain and app
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Why Choose RedSprout Digital

We combine strategy, design, and engineering to deliver sites that look premium and sell better.

Analytics Clarity

Event names, parameters, and conversions mapped to your funnel—not guesswork.

Event Precision

Clean GTM architecture prevents duplicates, loops, and broken tags.

Privacy Ready

Consent Mode and region-based controls keep you compliant and confident.

Revenue Proof

Dashboards connect traffic, events, and purchases to pipeline and revenue.

GA4 Property Build
Create streams, configure settings, and enable enhanced measurement correctly.
GTM Architecture
Scalable containers with variables, triggers, and folders that teammates can understand.
Ecommerce and Conversions
Robust event sets for retail, subscriptions, and lead gen journeys.
Server-side Tagging
Route tags through a server for faster pages, better control, and cleaner data.
Our approach

GA4 and GTM Setup | Blueprint → Implement → Validate → Enable

We start with a tracking blueprint aligned to business goals and reporting needs.
Then we implement GA4 and GTM cleanly, with privacy and performance considered up front.
Finally, we validate with real data, enable your team, and iterate as the funnel evolves.

Audit and Objectives
Inventory tags, map events to KPIs, define success metrics.
Implementation and QA
Build GA4 and GTM, consent, cross-domain, and server-side if needed.
Ecommerce and Conversions
Configure purchase flows, trials, and lead milestones.
Dashboards and Enablement
Looker Studio templates, documentation, and team training.
how it work?

Our GA4 and GTM Setup Process

How we deliver a reliable analytics stack in 2–4 weeks.

 

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1

Discovery Sprint

Audit current GA/UA, GTM, data layers, and reporting gaps.
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2

Tracking Plan

Event taxonomy, parameters, user properties, and conversion map.
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3

Build and Validate

Configure GA4, architect GTM, test with DebugView and test orders.
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4

Launch and Train

Dashboards, document governance, and hand off with a checklist.

Tell us about your project and timeline

We’ll review your goals and current tracking, share quick ideas for early wins, and send a clear scope with timeline and transparent pricing. Prefer a call? We’re happy to jump on one.

    Frequently Asked Questions

    Some frequently asked questions about the service that you may have questions about

    Do you migrate from Universal Analytics to GA4?
    Yes. We map UA goals and events to GA4 events and conversions, preserving what matters and improving what didn’t.
    Can you handle complex ecommerce setups?
    We implement full GA4 ecommerce—including variations, subscriptions, discounts, refunds, and post-purchase events.
    What about GDPR and consent?
    We implement Consent Mode and region-based settings, align with your CMP, and document data retention and access controls.
    Will this work across multiple domains or apps?
    Yes. We configure cross-domain measurement, app streams, and user-ID to unify sessions without inflating numbers.
    Do you set up reports and dashboards?
    We provide Looker Studio templates tied to conversions and revenue, plus UTM governance so sources stay trustworthy.
    See More And Ask Questions With Us!