Cookie Policy

Last updated: 31 January 2026

This Cookie Policy explains how RedSprout Digital Private Limited (“RedSprout Digital”, “we”, “us”, “our”) uses cookies and similar technologies on our website (the “Site”). It also explains how you can control cookies.

Cookies are small text files stored on your device when you visit a website. Similar technologies (such as tags and local storage) can perform related functions. In this policy, we refer to all of these as “cookies”.

1. What we use cookies for

We use cookies to:

We aim to collect only what is necessary for these purposes and avoid unnecessary tracking.

2. Tools we use (GA4 + GTM)

Google Analytics 4 (GA4)

We use GA4 to understand website usage (for example: page views, traffic sources, user journeys, and engagement). GA4 typically uses first-party cookies to distinguish users and maintain session state.

Google Tag Manager (GTM)

We use GTM to manage and deploy analytics tags in an organised way. GTM itself does not set cookies by default; cookies are set by the tags you deploy (for example GA4).

We do not use advertising/remarketing tags at this time (and therefore do not intentionally place marketing/ads cookies). If this changes, we will update this policy.

3. Cookie categories on our site

Strictly necessary cookies

These are essential for security and core functionality (for example: basic page functionality, security protections). If blocked, parts of the Site may not function correctly.

Analytics cookies (GA4)

These cookies help us understand how users interact with the Site so we can improve content, UX, and performance. Where required by law, we only enable analytics cookies after you provide consent via our cookie banner/settings.

4. Legal transparency (global visitors)

We serve users globally and aim to follow applicable privacy and cookie rules depending on where you are located.

For visitors in regions where consent is required for analytics cookies (for example, the UK/EEA), we present cookie choices and do not enable optional analytics cookies unless you choose to allow them. The UK’s regulator, the Information Commissioner's Office, provides guidance on storage/access technologies (cookies) that organisations should follow.
For visitors in India, the Government of India has notified rules supporting the Digital Personal Data Protection framework (DPDP). We aim to apply consent and transparency principles in line with these requirements where applicable.

This policy is provided for transparency and operational clarity; if you need a legal determination for a specific jurisdiction, consult qualified counsel.

5. How you can control cookies

Cookie banner / settings

Where required, you can accept, reject, or manage analytics cookies using our cookie banner or cookie settings link (if shown on the Site). If you change your mind later, you can update your preferences or clear your cookies and revisit the Site.

Browser controls

Most browsers let you delete cookies and block new cookies. If you block all cookies, some parts of the Site may not function properly.

6. Data transfers and third parties

GA4 data is processed by Google as part of providing analytics services. Depending on your location, data may be processed on servers outside your country. We use this data to improve our Site and reporting and do not intentionally use GA4 for advertising targeting on this Site.

7. Updates to this Cookie Policy

We may update this policy to reflect changes in technology, our tooling, or legal requirements. We will update the “Last updated” date at the top when changes are made.

10. Contact Us

RedSprout Digital Private Limited
Website: https://redsproutdigital.com/
Email: info [at] redsproutdigital [dot] com

Read our detailed Refund Policy

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