Conversion Tracking

Every lead and purchase captured accurately—so you can scale what works and cut what does not.

Conversion Tracking | Measure Conversions You Can Trust

Conversion Tracking is the foundation of profitable growth.
We map real business outcomes—leads, calls, purchases—to clean events across GA4 and ad platforms. Signals are deduped and privacy-ready, so attribution is fair and budgets are smarter. Dashboards show which channels drive pipeline and revenue, not just clicks.

Event and goal map

Ecommerce and forms

Pixels and tags

Phone and chat

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Why Choose RedSprout Digital

We combine strategy, design, and engineering to deliver sites that look premium and sell better.

Signal Quality

Events reflect real outcomes, not vanity metrics.

Platform Harmony

GA4, ad pixels, and CRM stay in sync without double counting.

Privacy Ready

Consent and regional controls baked into every implementation.

Revenue Clarity

See which channels and messages actually drive pipeline.

Event Architecture

Conversion taxonomy, parameters, and naming standards.

Multi-Channel Tagging

GTM builds for GA4, Google Ads, Meta, LinkedIn, and TikTok

Ecommerce and Forms

Enhanced conversions, server-side events, and robust form tracking.

Offline and CAPI

CRM uploads, Google Ads offline conversions, and Meta Conversions API.

Our approach

Conversion Tracking | Define → Implement → Validate → Optimize

We define a conversion model that mirrors your funnel and revenue goals. Then we implement tags and APIs cleanly, with consent and deduplication safeguards. Finally, we validate with real data and train your team to monitor and improve.

Audit and Objectives

Map desired conversions and current tracking coverage.

Implementation and QA

Build GTM containers, pixels, and enhanced conversions; test edge cases.

Offline and CRM Sync

Configure secure uploads and server-side connections to close the loop.

Dashboards and Enablement

Looker Studio templates and playbooks for ongoing checks.

how it work?

Our Conversation Tracking Process

How we deliver reliable conversion data in 2–4 weeks.

Discovery Sprint

Audit GA4, pixels, forms, ecommerce, phones, and CRM.

Tracking Plan

Event schema, conversion rules, dedupe logic, and UTM standards.

Build and Validate

Implement tags, enhanced conversions, CAPI, and offline uploads; QA thoroughly.

Launch and Train

Launch dashboards, alerting, and team training for continuous accuracy.

Tell us about your project and timeline

We will review your goals and current tracking, share quick ideas for early wins, and send a clear scope with timeline and transparent pricing. Prefer a call? We are happy to jump on one.

Frequently Asked Questions

Some frequently asked questions about the service that you may have questions about

What is the difference between events and conversions?

Events track interactions; conversions are the specific events that represent success (like a purchase or qualified lead).

Can you set up enhanced conversions and server-side events?

Yes—enhanced conversions for Google Ads and server-side or CAPI for platforms that support it, improving match rates and accuracy.

How do you prevent double counting?

We use strict naming, dedupe keys, and platform-specific settings to ensure one outcome equals one conversion.

Do you track phone calls and chat?

We integrate call tracking and chat platforms, capturing source, outcome, and revenue impact.

Can you import CRM deals as conversions?

Yes—offline conversions connect closed revenue back to the original campaign and keyword.

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