LinkedIn Ads

Target the right accounts and decision-makers, generate qualified meetings, and scale B2B revenue.

LinkedIn AdsTurn B2B Intent into Revenue

LinkedIn Ads by RedSprout Digital combine LinkedIn campaign management, firmographic targeting, job title targeting, and account based marketing to drive B2B lead generation. Using LinkedIn Lead Gen Forms, Sponsored Content, InMail, Sponsored Messaging, conversation ads, and clean conversion tracking, we lower cost per lead while improving sales qualified LinkedIn leads quality.

ICP and account list alignment with audience and exclusions

Lead Gen Forms, UTM governance, and CRM handoff

Offers and creative for awareness, consideration, and meeting requests

Remarketing and lookalikes based on site and engagement signals

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Why Choose RedSprout Digital

We combine strategy, design, and engineering to deliver sites that look premium and sell better.

Account First

Campaigns built around named accounts, buying committees, and stages in your sales cycle.

Message That Lands

Creative and copy frameworks for pain, proof, and offer clarity that decision-makers act on.

Pipeline Visibility

Conversion tracking and CRM feedback loops show which ads influence qualified opportunities.

Efficient Scale

Budget control, frequency rules, and audience refresh to grow without waste.

Lead Gen Forms and Conversion Tracking

Native forms with validation, field mapping, and end-to-end attribution.

ABM and Remarketing

Account lists, firmographic filters, and engagement audiences that keep you in front of buyers.

Our approach

How We Turn LinkedIn Into a B2B Pipeline Engine

Four focused pillars guide every decision from targeting to sales handoff.

Define Success Metrics

Agree on CPL, SQL rate, pipeline value, and meeting targets with clear guardrails.

Architect for Control

Campaigns by funnel stage and audience type with clean naming and exclusions for fast decisions.

Create and Align

Pain and proof led creative with offers that match stage and persona, plus landing or Lead Gen Form alignment.

Optimize and Expand

Bid strategies, audience refresh, creative rotation, and budget shifts that scale what works.

how it work?

A Clear Path from Launch to Qualified Meetings

This cycle accelerates learning while protecting budget, ensuring consistent lead quality and measurable pipeline impact.

Discovery

Audit accounts, ICP, offers, and historical data; baseline CPL and SQL rate.

Plan

Build account lists and audiences, define offers and formats, and set measurement rules.

Launch

Launch campaigns with validated events, Lead Gen Forms, and QA across devices.

Optimize and Grow

Iterate weekly on audiences, bids, and creatives; expand winning plays and tighten attribution.

Ready to Scale with LinkedIn Ads?

Share your ICP, priority accounts, and meeting targets. We will deliver a LinkedIn Ads roadmap with timelines and expected impact.

Frequently Asked Questions

Some frequently asked questions about the service that you may have questions about

Which LinkedIn formats should we start with?

Begin with Sponsored Content and Lead Gen Forms for reliable volume, then layer InMail or Sponsored Messaging for direct responses.

Do you integrate leads with our CRM?

Yes. We map fields, pass UTM parameters, and sync leads to your CRM for fast follow-up and pipeline tracking.

What budget is realistic for LinkedIn Ads?

Budgets should reach significance in four to six weeks based on your CPL and SQL targets. We scale as efficiency holds.

How do you keep lead quality high?

Firmographic and job title targeting, offer specificity, and sales feedback loops keep quality and intent high.

How soon will we see results?

Early signals often appear within two weeks. Strong performance follows as creative and audience optimizations compound.

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